Prepared for the Double Tap Firearms team by Eric Berg, crush · Download the PDF
Proposal 575 · 1 November 202601 Where we started
What we built it around.
- 01
Avid gun enthusiasts David and Beth Hackenberg are ready to help you find the firearm of your choice.
From your homepage. Option 1 puts the two of you in the headline, with the Bowers Bitty on cream linen and a call for an appointment right under it.
- 02
Contact us to set up a private appointment to purchase a Class III item.
From your Class III FAQs. Option 2 keeps your green and sets the Grenadier 45 between the appointment and the silencer makers you carry.
- 03
We only post items in stock.
Also from your homepage. Option 3 makes it the headline, with a shelf switch between the two silencers listed in stock and the makers you can special order from.
Proposal 575 · 1 November 202602 What you get
Pay for the website.
Get the whole launch.
- 01$2,500
The website
A new site for Double Tap Firearms: the homepage, your silencer lineup by maker and caliber, how buying works at your shop, your online store, and a contact form, built out from the top you've just seen. Live on your domain within a week of saying go.
- 02$140
A launch promo
A short animated video made from your own photos and words, sized for Instagram, Facebook and anywhere else you post.
- 03$350
A launch email
Designed and written for your customers, so the people who already buy from you hear about the new site from you.
- 04$350
A launch ad set
Twelve launch graphics for your own channels (email, socials, site banners), each sized for feeds and stories, with moving versions of the best four.
- 05$105
A phone receptionist, first month
From Hire Whoever, our sister company: a voice assistant that answers your shop line when the counter's busy, takes down who called and what they're after, and every call becomes a short written record.
- 06$35
30 days of changes
Text or email us what to change. It's live the next business day.
Plus, when you say go before 8 November 2026
- Bonus$180
Launch email setup
We set up the launch email and line it up for your customers, ready to go out on launch day.
If the site isn't live within a week of go, your first three months of changes are free.
All prices in US dollars. Each value is our own price for that piece on its own.
Proposal 575 · 1 November 202603 How it goes
Live within a week of go.
- Day 0
You say go
You pay the 50% deposit and give us access to your domain and current site. Your live site won't change until you say.
- Days 1 to 7
We finish the site
We build these pages into your full site. You see every page in a preview before anything goes live.
- Launch
It goes live
The new site goes live on your domain, and the promo and launch email are ready to go out with it.
- 30 days
Changes, next day
Text or email a change and it is live the next business day.
04 Investment
| The launch | $2,500 |
| To start, when you say go (50%) | $1,250 |
| When the site goes live | $1,250 |
After launch: monthly plans from $250, only if you want one
| CareSite care and hosting, unlimited edits live the next business day, your Google listing kept current. | $250/mo |
| GrowEverything in Care, plus SEO: a new page or article a month, a Google and AI check, one campaign from your site. | $500/mo |
| Growth PartnerEverything in Grow, plus full SEO and every campaign piece each month: emails, promos and ads. | $1,000/mo |
05 What you own
- The site and every file, in your name.
- Your products, forms and contact details carry over.
- No commitment on anything monthly. Cancel anytime; the site stays yours.
Proposal 575 · 1 November 202606 Questions
The usual questions.
- 01
Will moving hurt my Google ranking?
We move it carefully. Every page address on your current site keeps working or forwards to its new page, and your titles and business details carry over, so nothing Google already knows about breaks. The new site is fast and built for phones first, which Google rewards. We don't promise rankings.
- 02
Is it secure?
Yes. It's built lean and tested on a preview before anything goes live, and your forms keep sending to the same inbox they do now.
- 03
Who owns it?
You do. The design and every file sit in your name. Your domain stays with you; nothing of ours renews unless you ask.
- 04
How do I make changes?
Text or email me the change and it's live the next business day. The first 30 days are free. After that, unlimited changes come with any monthly plan, from $250 a month, cancel anytime.
- 05
When do I pay?
Half ($1,250) when you say go, the rest ($1,250) when the site is live. You've seen the homepage before paying anything.
- 06
What about the rules changing again?
Then the site changes with them. You tell us how you're selling, and the buying page says exactly that, in your words. We never write legal advice onto your site.
Proposal 575 · 1 November 202607 Next step
Say go.
Reply to my email or write to eric@crushhh.co, and the build starts.
This proposal holds until 1 December 2026.
Your pick01With David and Beth.See the others
Say go by emailDownload the PDF
Eric Berg
Crush Digital Atelier · eric@crushhh.co · crushhh.co